Práticas sustentáveis inovadoras em empresas de confecção: estudos de caso em Curitiba (PR)

Abstract

The fashion industry, compared to other industries, is one of the major environmental pollutants and contributes significantly to air and water pollution as well as to waste generation throughout the supply chain, from fiber production to garment making. For this reason, it is imperative to develop innovative sustainable practices for adapt your production chain to the socio-technical transition. This dissertation aims to identify how garment companies aggregate eco-innovative practices in their routines. In order to recognize and validate such practices, qualitative research was conducted through field research in two garment companies located in Curitiba (Paraná) and the Metropolitan Region (Paraná). It was based on Reckwitz’s Theories of Practice (2002), Schatzki (2012), Nicolini (2012) and Orlikowski (2002), and also on the concepts of eco-innovation presented by Carrillo-Hermosilla et al, (2009). The study had as methods the direct observation and interviews. From the methodology, it was possible to identify innovative sustainable practices and how they fit into the productive routines of the participants. The obstacles and opportunities for this sector were identified and after analyzing the results of the observation in both companies, it was possible to define actions and to propose innovative sustainable practices compatible with the reality of the case studies. Finally, these recommendations were shared with the managers of the companies under study for a practical verification regarding their feasibility of implementation. The results showed that recommendations for sustainability to expand fashion companies actions are viable. In addition, that can be replicated for the profile of the clothing industry in Paraná.