À luz de Habermas: comunicação organizacional em uma instituição financeira estatal

Abstract

This study aimed to verify how the assumptions of the Habermas Communicative Theory are used in a State controlled bank environment, through the observation and analysis of the use of communicative discourses within this environment. The Brazilian banking scenario was selected for this evaluation considering its context and its updates to the new digital world and the impacts on its functional structure, which directs to new forms of internal communication, being thus an important source of observation and analysis. It was formulated with a qualitative nature and the empirical component of this research was delineated by ideographic procedures (observation, document analysis and semi-structured research), seeking to obtain greater epistemological consistency in relation to the theoretical basis. The main evidences found that the research institution has expanded its mechanisms of expression and collection of positioning of its functional base, although it is perceived that more operational areas points should be better evaluated, since they cannot be extended to the whole organization. Therefore, based on the Theory of Communicative Action, the aim was to confront the author's ideas with the practical, social, and effective environment of the commercial world, intending to better understand the communication process within a company controlled by the Brazilian State.