A influência de ferramentas de gestão no desempenho de unidades organizacionais de uma instituição financeira

Abstract

The present study analyzes the impact of the use of management tools on the performance perceived by the managerial frame of a financial institution. The application of knowledge in a changing environment is pointed out as an important managerial support tool for innovation actions, which allow new methods of action for the growth and competitive advantage of the organizations, associated to the specific competences of its collaborators. This research was carried out within the managerial frame of the organizational units of the institution, linked to the retail market - legal entity in the state of Paraná. Three tools were selected for this study: (1) circular vision, (2) business matrix, and (3) contact panorama. The study was applied to the relationship managers of the agencies of the institution, in the state of Paraná, using a research instrument composed of open and structured questions. The data were analyzed through spreadsheets, and treated with SPSS software - Statistical Package for Social Sciences. The results indicate that the management tools addressed impact the performance perceived by the relationship managers of the analyzed financial institution. The results also allow the continuity of data analysis, as well as the application of the research in other markets and financial institutions.