Discurso, ethos e revistas para adolescentes: uma voz pink

Abstract

This research paper takes as grounds of investigation the general theoric presupposed of the Analysis of Speechy- AS, Michel Pêcheux and Michel Foucault, but also, and specially, the concepts of enunciative scene, ethos and system of semantic restrictions, such as proposed contemporaneously by Dominique Maingueneau. The objective was to investigate in different genders - reader’s letter, editorial, covers, advertisement- which integrate the CAPRICHO magazine, twoweekly publication of Abril Press, with publishing tradition of 57 years, which speech strategies used in the constitution of its co-enunciators’ identity and the manifestation way of the speech feminine adolescent ethos, since the privileged reader audience of this periodic are the Brazilian girls. Considering the midiatic speech, it was searched to reflect about the intrinsic relations between media and speech as well, with support in contemporaneous authors, such as Charaudeau, Gregolin, Possenti, among others. The results point out that CAPRICHO, by means of varied cenographies, weaves on its pages a speech process which tends to the identification between the co-enunciators, thus, it is searched to produce an effect of uniqueness, of compatibility between its own speechy ethos- whose traces are the wisdom, complicity, the advisement, the comprehension in relation to the interests, themes and characteristics of its young readers – and the speechy ethos of its readers co-enunciators – the Brazilian adolescent girls-, whose main characteristics are the vanity, the immediatism, the indecision, the interest on the opposite sex, the curiosity, the search of self-statement, among others. It was also possible to identify in the CAPRICHO magazine a speech tone, a “voice that its semantic imposes”, which associates to the enunciates and to the speeches a voice and even a body and one character, shown trough the semantic used by the speech, as well as by the images and illustrations found in the pages of CAPRICHO: a pink voice.